DO YOU NEED A FREELANCE TECHNICAL COPYWRITER AND CONTENT DEVELOPER WHO KNOWS HOW TO REACH HIGH-TECH AUDIENCES?
What does it take to successfully market the value of your high-tech products and services in a rapidly changing and increasingly competitive marketplace? To differentiate your offers and achieve your marketing objectives, you need a freelance technical copywriter and content developer who has the knowledge and industry experience to capture what your customers consider to be superior to your competitors.
My personal interests and enrichment provide you with focused advice and industry insight in a manner that few freelance technical copywriters can compete with. I am immersed in and enjoy technology—so I “get” what you do and understand what you need done.
Because I am passionate about understanding how complex things work and eager to identify the advantages of your cutting-edge methods, techniques, and products, the work I do for you engages me on more than just a business level. I relate easily with your technical experts, ask the right questions, understand and know how to react to your needs, then quickly put together accurate drafts of persuasive content that link the superior technology of your offerings directly to the needs of your potential customers.
You win in the marketplace with strong, fresh, and understandable marketing content that truly expresses your message, resonates with your customers, and communicates your distinct advantage and superiority. As you execute excellence throughout the marketing process, you quickly build trust, making your customers feel confident in you and in their decision to select your company, products, and services.
CHOOSE THE MARKETING SERVICES YOU NEED TO SELL YOUR HIGH-TECH OFFERINGS.
Freelance Technical Copywriting and Content Development
If you need ad copy, blog posts, brochures, case studies, data sheets, direct mail, ghostwriting, internal communications, lead-generation emails, proposals, press releases, sales letters, scripts, success stories, taglines, trade articles, user documentation, website content, and white papers, or a complete collateral package with a uniform style and tone, I can deliver. I structure, plan, and write all types of marketing collateral for high-tech audiences in short-copy as well as long-copy formats.
Design
If you need a turnkey solution that includes technical copywriting, design, illustration, and photography, I can deliver. I have long-term relationships with talented marketing creatives who understand how closely words and images work together and who assist me in producing ideas and content that sell.
Web Development
If you need someone who can structure your website, plan the user’s experience, set the tone, ensure usability by getting design and text to work together, and you want to keep all your project requirements under one roof, I can deliver. I have a good working knowledge of website development and partner with talented web professionals who are masters of this tough skill-set and who assist me in crafting effective web experiences.
VISIT MY EXTENSIVE PORTFOLIO OF FREELANCE TECHNICAL COPYWRITING SAMPLES.
To view data sheets, brochures, case studies, lead-generation emails, user documentation, trade articles, sales letters, scripts, website content, and white papers, click here.
“I have known Steve for a long time and hired him multiple times. The reasons are simple. His writing is impactful – I always open his marketing emails. And not because I know him – but because they are compelling. He grasps concepts and value propositions quickly. His rates are reasonable – particularly considering the quality of work he delivers. He is the first one I approach every time I need writing resource, regardless of the intended medium.”
Joan Harbin, Senior Director, Marketing Communications
“Steve is an exceptional technical writer with the ability to adjust his delivery of material, depending on the audience. He serves with confidence and promotes his positive work ethic on a daily basis. His honesty, insights, technical subject matter expertise, dependability, and attention to detail are a few of many reasons that I would highly recommend Steve.”
Monika Minarcin, Digital Business and Technology Strategy Entrepreneur and Program Manager
“Steve is a great resource. He came highly recommended through a friend at Kimberly-Clark. He has a ton of technical writing experience—exactly what I needed for my fairly complicated lithium-based battery pack business. He got up to speed quickly, helped conduct interviews with my internal team, and developed an on-target, relevant, and engaging article. It was picked up by one of our large trade magazines—and we even received positive comments from a competitor. Wow! Steve is a pro!”
Rebecca Kritzman, Director of Marketing
“Steve has quickly mastered our company style and approach to communicating with staff and business partners. He’s able to take an assignment and just run with it. The turnaround time is fantastic and makes our workload a lot more manageable. He really is an invaluable part of our communications team.”
Lorraine Maurice, Global Partner Ecosystem and SME Marketing Senior Director
“Steve did a great job of organizing and managing the work, keeping us on track and offering a variety of valuable suggestions. Very happy with the effort!”
Dave Bernard, CIO and Co-Founder
“Steve was referred to me by another writer for a project at my company. Steve grasped the concept of what the company wanted to communicate, and he was very successful at creating a document that clearly communicated the topic and helped to position the company as a thought leader in our space. Steve is very responsive and delivered on-time and on-budget. He was a pleasure to work with.”
Jon Prete, Marketing Manager
“Steve is truly a seasoned professional. Our customers found him easy to work with on a number of case studies. Highly recommended.”
Marie (MacLean) Baron, Director Global Marketing Communications
“Over the years I have worked with Steve on various projects from developing a brand for a security solution to authoring nominations for various supplier awards. Steve has also been instrumental in working with my customers on content and various campaigns to grow their business. Steve is a great collaborator and easy to work with as well as very professional. In the future I hope to have more opportunities to work with Steve. I would highly recommend him to engage with my customers and peers.”
Mary Beck, Business Development Manager at IBM Group of Arrow ECS
“Steve and I have worked on many projects together and he always delivers impressive results. He asks good questions, proactively does research, responds well to feedback, turns around work quickly and gets the job done. Steve truly understands the fundamentals of sales and marketing. He knows how to write copy that gets results. I highly recommend him to anyone and consider my business fortunate to have such a wonderful resource.”
Sara Kogen, President
“I’ve worked with Steve for several years on a number of different client engagements. Steve has an amazing ability to write clean, readable copy about technical products that are complex and difficult to understand. This is a challenge, but Steve always makes it look easy. And he’s got a great sense of humor as well!”
Linda McCulloch, Owner
“Steve has worked for Advocate Networks for over 1 year as a contract copywriter, and done a fantastic job for us. Steve’s work is always thorough, well-written and timely. He brings a creative style to the technical content we need represented in a simple manner.”
Scott Fogle, Co-Founder and Co-President
“Steve produces excellent work and is prepared to go that extra mile for the customer in order to meet project deadlines. He interacts well with other customer team members and comes up to speed quickly in understanding complex technical products. His attention to detail and penchant for accuracy result in a superior product for his (and our) customer.”
John Martin, Senior Systems Engineer
“We have relied on Steve for years to create great, actionable content for our website and across our other platforms. Steve grasps our highly technical information and turns it into valuable copy for our technical audiences. His well-written and accurate work not only engages our readers but also builds trust in our services.”
Jodi Katz, Senior Marketing Manager, ePlus inc.
MOST OF MY NEW BUSINESS IS THE RESULT OF SATISFIED CLIENTS RECOMMENDING MY WORK TO FRIENDS AND COLLEAGUES.
I help companies build lasting relationships with high-tech and industrial audiences. Since 1989, I have specialized in crafting strong, fresh, and understandable content for companies with complex offers. My most useful gift of curiosity gives me both depth and breadth and helps me think creatively about things from a variety of eclectic perspectives. My passion for technology helps me collaborate fruitfully with technical experts, gather input efficiently, and create persuasive content that directly links unique capabilities to customer needs.
An M.A. from the University of Georgia’s Grady School of Journalism and M.S. in Technical Communication from Southern Polytechnic State University provided me with an understanding of the techniques and principles behind writing and marketing and facilitated my career that began as a communications teacher, then moved to freelance documentation writer, and evolved into freelance technical copywriter and content developer.
Since then, and for more than 20 years, high-tech and industrial companies have relied on me to reach potential customers with compelling and persuasive copy for everything from automated assembly lines to geotechnical systems, lithium batteries, water-treatment plants, smart devices, and computer hardware and software packages (with a special emphasis on IBM offerings).
The tightly written material I produce for my clients’ sophisticated products and services helps potential customers instantly understand the value of the offerings and then makes those customers want it.
GET IN TOUCH
I am on Eastern U.S. time, but I provide freelance technical copywriting and content development services to clients around the world.
770-420-0187
© Steve Knapp Communications